AMITABH BACHCHAN AND HIS "BACHCHAN BOL" COMES TO THE UK

AMITABH BACHCHAN AND HIS

"BACHCHAN BOL" COMES TO THE UK

On May 18th Inside India brings its celebrity voice blogging service to the UK with the launch of a revolutionary new product called "Bachchan Bol". Yes, THE Amitabh Bachchan's "vog" will now be available to the UK fans! Already with 2.5 million subscribers in India which is set to grow to 10 million in the next six months, it’s now the turn of the UK to receive this Indian tech sensation. This launch marks the first in UK but plans to expand globally to other celebrities from film, TV, sport and fashion are in motion.

Vocal Blogging - Vogging™ is unique service live on your mobile phone, allowing you to hear India’s most revered and loved actor Amitabh Bachchan, tell you directly about his thoughts, anytime & anywhere at the push of a button.

Beyond Twitter. Beyond Facebook. And in addition to his popular online blog, Bachchan Bol is the new frontier in social networking and for him to stay connected to his fans. 

The trademark deep baritone voice, the tall, brooding persona, and intense eyes, made Amitabh Bachchan the ideal "Angry Young Man" in the 1970s, thereby changing the face of Hindi cinema. Today he is still one of the hardest working and most loved personalities of Indian Cinema.

Talking about the vog, Mr. Amitabh Bachchan said, "Bachchan Bol empowers me with a personal platform on which I can connect and 'speak' directly with my fans across the country anywhere and anytime. This is my bol/diary&... my way... From my films to my family, from my country to my city, you will be able to hear about it all, in my own voice, in my own diary, direct to you on your mobile phone" 

A spokesperson for Inside India said, "We are honoured and excited to launch this project with such a fantastic icon of Indian cinema. We know the power of Indian entertainment and we are firmly embedded in the innovation of technology and the digital world. Combining these two elements we are paving a new way for social networking, starting it in the world's most exciting country and taking it across the globe."

On the Vog, Mr. Bachchan will share his day-to-day personal and professional experiences with regular updates, available to mobile users at a monthly subscription or pay-per-minute pricing model. This is an easy to do and empowering service for both Mr. Bachchan and fan and not only gives Mr. Bachchan complete control over what he wishes to share but allows the fans to access him in an unrivalled way.